x On
2024 Chinese New Year
![](https://freight.cargo.site/t/original/i/37075445c9336775fe18f0914ed46e7feb1ea65be81c63d96d6388878dfb15a3/post-11.jpg)
![](https://freight.cargo.site/t/original/i/61450cb9c0e0b0174504f5c6b01183fed27323dffdad1c10090176787b692642/post-12.jpg)
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![](https://freight.cargo.site/t/original/i/10ec2f27c967ceb58ccadfca39a602b7d7a3a7d41baf8c19a3f1b25e06c08444/post-14.jpg)
![](https://freight.cargo.site/t/original/i/1c74a6a07c846f325699924d28840a24dbb0d22b46b247676cad91f9ba6fe51c/icons.jpg)
![](https://freight.cargo.site/t/original/i/d06c74ec4aedd1047a33c3463de5600b6fe604d17b53946513794f5681547772/1026-01.jpg)
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CAMPAIGN VISUAL
For On Running
For 2024 the year of dragon in lunar calendar, On Running launched a special product. As key visual identity, traditional lucky symbols are transformed into pixelized typography and icons, to define a balanced state between the modern attitude from the brand and the very joyful Chinese New Year atmosphere.