LOVE & HEALING
CAMPAIGN VISUAL
For Dia Underground
DiaUnderground is a platform store in Shanghai focusing on the presentation of independent fashion brands. In the space events are curated each month under a specific theme.
We talk about love and healing at the same time, probably because love is complicated and it constantly hurts. I borrowed shapes from dangerous objects and green plants to convey the co-existence of pain and our instinctive renewal energy.
The poster is simply composed with its title LOVE&HEALING. Each letter is turned into a small graphic representing a subtle metaphor. Just like real feelings are needed in love, I considered real textures are needed here. So I made 12 engraved resin stamps of the letters, stamp them on paper, and then got back to screen with the scanned result to make the final composition.
We talk about love and healing at the same time, probably because love is complicated and it constantly hurts. I borrowed shapes from dangerous objects and green plants to convey the co-existence of pain and our instinctive renewal energy.
The poster is simply composed with its title LOVE&HEALING. Each letter is turned into a small graphic representing a subtle metaphor. Just like real feelings are needed in love, I considered real textures are needed here. So I made 12 engraved resin stamps of the letters, stamp them on paper, and then got back to screen with the scanned result to make the final composition.