x Dia Underground:
Run to The Other Side

For Dia Underground

DiaUnderground is a platform store in Shanghai focusing on the presentation of independent fashion brands. In the space events are curated each month under a specific theme. 

Run to The Other Side is the foremost desire in summertimes: escape the city we live in, go for all sorts of exotic destinations for new experience.

The summertime  campaign in DiaUnderground store consists of various activities. I took inspiration from road signs and warning signs, turned the scheduled activities into yellow icons. The shopping experience becomes an immersive road trip.


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