Kaguyahime’s Night
ILLUSTRATION
For OKAMOTO
Chinese Valentine’s Day key visual in 2021 for Japanese brand Okamoto.
The idea was to create a contemporary, romantic atmosphere out of the oriental traditional contexts. Re-imagining the Japanese folktale of Kaguyahime (輝夜姬物語) that I loved, I think of how princess Kaguyahime gets on with her admirers, who would bring her unexpected wonders from around the world. It must be intriguing romance between a competitive heart and a skeptical heart.
Instead of the disappointing results for the young men in the original story, I tried to elaborate the time they actually spent with Kaguyahime, highlighting the conspicuous tension of the date night.
The idea was to create a contemporary, romantic atmosphere out of the oriental traditional contexts. Re-imagining the Japanese folktale of Kaguyahime (輝夜姬物語) that I loved, I think of how princess Kaguyahime gets on with her admirers, who would bring her unexpected wonders from around the world. It must be intriguing romance between a competitive heart and a skeptical heart.
Instead of the disappointing results for the young men in the original story, I tried to elaborate the time they actually spent with Kaguyahime, highlighting the conspicuous tension of the date night.
